Home :: Advertising

ADVERTISE

Promote Your Business Through Our Online Channels

Each of our channels is designed to target different market segments from corporate business to weekend breaks, individual touring travellers to stag and hen party groups.

We charge a set-up fee ranging from £50 to £350 (exc VAT) depending on the amount of information we have to input and staff training. These fees cover the costs of inclusion in all our relevant web sites.

The costs of working with us is highly cost effective: we get paid on results and not simply on subscription.

The Benefits

Advertising with us affords you a number of key benefits: Access to over 25,000 website visitors per week Visibility to qualified prospects who are planning to travel to Scotland in the near future. The ability to target them with relevant and appropriate offers The ability to target different customer segments with different offers Control of inventory and management of bookings throught HelpMeGo.To and travel agency partners.

Case Study One

Serviced Self Catering Apartments

This establishment had been operating for several years; we began to promote the properties in April 2003.

The challengers they had to over come were to attract more leisure business at the weekend and continue to build their mid week corporate business.

Phase One In the first six months we increased their sales by £14,000. Our solution was to offer the apartments as a larger proposition, by combining the accommodation with theater or Tattoo tickets for example and selling it as a 4 star Theater / Tattoo Break. We achieved this by promoting the offers through www.EdinburghCityBreaks.com and www.TravelScotland.co.uk.

Phase Two :attract more corporate business

Case Study Two

Country House

The family run business had different challengers to case one, they needed to increase their occupancy rate and their yield was down on the year before. They had been in business for around 4 years.

We realised early on that the hotel had about 15 competitors in close proximity. This encouraged travellers off the street to compare prices and get the best rate forcing every one in the area to drop their prices. Weekends were busy and week days quiet.

Our solution was to attract International travellers to book before they arrived, hence getting over the immediate competition issues by attracting a different market segment. We also combined the hotel with other suppliers to offer for example, self drive itineraries. This is incredibly useful as most people traveled through the week.